I finally paid for the pro version of Independent Analytics that provides traffic analysis for my website. The free version really provides enough. But I like the system well enough that I wanted to provide support for them to encourage further development. I purchased a permanent license.

My author website is (mostly) the first site I’ve tried to build in WordPress. (Although I did set up a Comic Press site for Doctor Emery’s Nightmares back in the day.) In my previous career, I set up hand-coded websites in HTML and was an expert with Drupal which I used to set up websites for a bunch of organizations. But, when I wanted to build an author site, I decided that WordPress was probably the best fit for what I was trying to do. (In large part because my hosting service, Dreamhost, did the install and does the maintenance for the system. It’s not like I can’t do that for myself, but it means I spend less time worrying about tracking and applying security patches.)

After I set up my website, I was interested in getting usage statistics, but WordPress doesn’t really provide any natively. I looked around a bit and settled on the Independent Analytics plugin as the best fit for my needs. It is attractively designed, provides almost all of the basic functionality that you might want, and has some gentle teasers for advanced functionality you can unlock by purchasing the “pro” version.

The main thing you can do with the pro version, is run “campaigns” that let you collect data to compare and test different approaches. It also provides a very pretty overview dashboard with the basic statistics. It’s probably overkill for what I’m trying to do. But, as I say, the free version is really plenty to provide the basic functionality anyone would want.