I agreed, with the welcome support of my son, to set up and run the Readercon dealer tables for Water Dragon Publishing and Small Publishing in a Big Universe (SPBU) again this year. I had a number of observations when I ran it last year. I reviewed those and tried to put some of them into effect this year.
We only had one table each for Water Dragon and SPBU this year that were at a corner. As I understand it, there were originally two authors scheduled to use the SPBU table (plus some of my books are considered SPBU), but only one actually attended. So I used the rest of the SPBU table for my books and other Water Dragon titles.
Last year, I observed we had too many titles featured. I had considered getting some bookshelves that could let people browse, but didn’t manage to accomplish that. But I did change how the books were organized on the table. This year, rather than having essentially every title on a book stand, I had most titles laying flat on the table and only put a handful of featured titles on book stands. Over the course of the three days, I switched which books were featured, so that different books had a chance to stand out and be seen. Except the books by authors who were present: their books were on display for every day of the convention.
Three authors, besides me, were available to represent our table: two other Water Dragon authors and one SPBU author. I tried to spread the books by different authors out around the tables so that there was a chair where each of the books was positioned so that the author could stand behind their book to sell it. I was pleased when someone was looking at an author’s book when the author was near the table. I was able to point the author out for them to ask a question which then led to a sale. It’s amazing what a difference it makes to be present for selling books. In point of fact, reaching out to people when they’re at the table to call attention to your books makes a huge difference as well. At least half of my sales — maybe more — are directly attributable to my reaching out to people at the table to pitch books. If your books are just “there” people are much less likely to notice them.
One thing that surprised me this year was who I didn’t see in the bookstore. I’ve often enjoyed being in the bookstore because it’s an opportunity to see everyone that comes through. But not everyone visited the bookstore at Readercon this year. I might not have noticed, but I was particularly struck because a number of the most prominent, instantly-recognizable, authors and other members of the SFF community never came into the bookstore at all, which I found personally disappointing. At some other conventions, there are a number of inducements or other activities planned associated with the bookstore (or “dealer room”) that encourage people to visit. Maybe something like that would help here.
I got to pilot-test the 任せて DNA Analysis tool and Human DNA ribbon. Readercon only started using ribbons last year and there is not a strong ribbon culture. I developed a pitch centered around the tool that I introduced occasionally after my usual pitch. It was sometimes effective. Nobody seemed to find it problematic. A few people independently noticed the QR code irrespective of the pitch. (Or actually codes because I actually had two: one that led to the “Book” page of my website.) Although it didn’t seem interesting to everyone, some people really loved it. I still need to work a bit on the follow-up mini lecture about the human genome, to tighten it up and to bring it back more effectively to sell the book.
