Years ago, I read about the idea of guerrilla marketing: a low cost way to try to attract interest. The core was to post something mysterious, funny, or inexplicable that would get people to notice something and that you could use to tie to what you wanted people to buy.

With my new book For the Favor of a Lady coming out on March 25 (via Water Dragon Publishing) I thought perhaps I could attract some interest doing something other than just plugging the books.

I figured out one way to avoid just plugging by attaching my announcements to the story fragments I write for #vss365. Every day there is a new prompt and I usually write a one tweet story fragment. Periodically, I write a fragment that references characters and situations from my existing stories and, as a second tweet in the thread, I add a pitch for my stories. I don’t have metrics that indicate it “works”, but it makes me feel better than posting and reposting the same plug. But I wanted to try something new.

On the book covers, we’ve begun to develop some motifs. One is that each cover has a dirigible on it. And we’ve also added some framing around the edges. So I wondered if I could take some photographs that had framing like that and then photoshop in a dirigible.

I went through all my old pictures and found that I basically didn’t have any pictures that that kind of framing. So I gave up on the part.

I went to Flickr and found three pictures of dirigibles that were by themselves in the sky (easily photoshoppable) and were not restricted against remixing or commercial use. In some cases, I had to make some adjustments (erasing text on the dirigible). And then I inserted them into some pictures.

“Good Year Blimp” flickr photo by tequilamike https://flickr.com/photos/hyttinen/2273716687 shared under a Creative Commons (BY) license
“Goodyear Blimp” flickr photo by Phil_Parker https://flickr.com/photos/45131642@N00/6996190987 shared under a Creative Commons (BY) license
“German Zeppelin NT” flickr photo by Kecko https://flickr.com/photos/kecko/4080605473 shared under a Creative Commons (BY) license

It worked about as well as I could have hoped. (OK — I could always hope that it would go viral and get millions of views). But a friend was only too happy to play tsukomi to my boke:

I couldn’t have asked for a better straight line.

I can keep doing it for a while to see if I can fish anybody else in.

A couple of months ago, I volunteered to read submissions (aka “slush”) for Water Dragon Publishing when I had some time. After picking his jaw up off the floor, the editor welcomed my offer and said he would send me some manuscripts when I was ready. With the beginning of spring break, I finally had time and was provided with 16 manuscripts to start with. It’s been a fascinating experience for me.

When my brother Philip Brewer attended Clarion, he mentioned that he’d been expecting that getting his own manuscripts critiqued was what would be the most useful thing. But it turned out that critiquing other manuscripts and seeing what other people made of them was actually more useful. Reflecting on the experience he wrote a blog post about how to critique a manuscript. In my case, I was writing something far short of a full critique, but I found these principles helpful to structure my thinking.

I’ve come to realize that most of what is published in science fiction falls into a rather narrow slice of what gets written. And so studying what’s been published is not particularly useful for learning. What gets submitted, however, is a much richer source of data for learning to recognize problems. It’s hard to look at my own writing and recognize problems with exposition or pacing. But the slush pile has a lot of manuscripts where these problems are manifest. It’s been really helpful for giving me a better sense for how to recognize and address these problems with my own writing.

I’ve finished a first slug of manuscripts and requested another set to look at before spring break is over. It’s not something I’m going to want to do forever, but it’s been a fascinating adventure. What I really should do is join a writing group. But I haven’t found one yet where I feel comfortable. I’ll keep looking.

When I attended Boskone several years ago, I had a brief interaction with Walter Jon Williams. He wrote many stories that I loved, but I particularly enjoyed a trilogy he wrote about a character named Drake Maijstral, Gentleman Thief. In these science-fiction stories, humans had been incorporated into a galactic empire and one of the customs was a role for people to be an “Allowed Burglar” provided their thievery was carried off with panache. They were written as a “comedy of manners” and undoubtedly are some of the inspiration for those elements in my own writing.

Anyway, when I thanked him for writing these wonderful stories that I had loved, he replied, “Oh, so you were the one who liked them!” He clarified that they had not been a commercial success so it was unlikely there would be any more. That’s sad, but at least I got to read those three. I should probably buy new copies and read them again — they were wonderful.

Another story you don’t hear people talk about much anymore is Space for Hire. This was a book by William F. Nolan who became famous for his book Logan’s Run. His earlier book was a pastiche of the noir detective novels with the main character, Sam Space, clearly modeled on Sam Spade of the Maltese Falcon. They were silly and lighthearted. And, as a teenager (or perhaps still pre-teen) I loved that book.

As I was going to write this blog post, I couldn’t quite remember the name of the book so had to google it and found this blog post by someone else who also identified it as a “forgotten book.”

Another story I remember from my teenaged years was a Heinlein novel. This story, in some ways, might better remain forgotten — except for the fact that it’s ideas are still jiggeting around inside my head.

One of the challenges about getting older is how much culture changes: all of the messages and ideas you’re exposed to in your youth influence you in complex ways as you grow up and become an adult.

This was brought home to me when I did my graduate study in science education. One of the key things I learned in my course of graduate work was a really simple idea but that had profound repercussions for everything I later did professionally. Many of our traditional educational practices are based on the false premises that students come in without advanced knowledge and that our teaching transmits the necessary knowledge to them. These fundamental ideas appears everywhere in our traditional thinking about instruction — for example, we might ask ourselves after a lesson, “Did they get it?” (Meaning, did I successfully transmit the concept?)

In my graduate work, I came to understand that learning is not the product of teaching: it is the product of the activity of the learner. Students are not empty vessels waiting to be filled up and you can’t transmit knowledge to them. Students already know a lot of stuff and, for students to learn, they need to consider what they already know and then replace and extend it through their own activity.

It’s one thing to know this and it’s quite another to expunge a lifetime of experience and metaphors and everything else. For many years, I would find myself saying something and only while I was saying it, realize that it was yet another transmissionist idea or metaphor that I had uncritically learned, but never seriously considered or questioned — or updated with my new found insights.

The book I’m talking about is The Day After Tomorrow. At least, that’s what it was called when I read it. I was unaware a lot of the history of the story until I looked at the Wikipedia article. The story idea actually came from Joseph Campbell who has been pilloried in the science fiction community over the past 10 years for his openly racist ideas.

In this story, published originally in 1941 (during World War II), the United States has been conquered by a “pan-asiatic” army and a tiny outpost of American military develops a super weapon that can discriminately kill people based on racial heritage. The whole book has a lot of racist thinking in it, of the kind most of us thought had died out, until Donald Trump made white supremacists think it was OK to crawl out of the sewers and cesspools they’d been hiding in for years.

The thing I remember best from the story was the use of infrasonic vibrations. They use low-frequency vibrations to disorient people. Of course sound has now been weaponised by the LRAD.

But who knows what else I remember from the story that is still in there waiting for me to bring it to mind to consider and expunge it? It’s a long-term problem. Fortunately, it’s a problem of fixed term.